Our Journey

 To achieve this, our group was obligated to demonstrate innovation across all elements of the marketing mix, including positioning, packaging, distribution, and communication. Undoubtedly, this undertaking resulted in substantial expenditures; nevertheless, it ultimately paid off as a prudent investment.  supplying, among other countries, Muscat, Bahrain, Dubai, Abu Dhabi, Saudi Arabia, New Zealand, the United Kingdom, Australia, France, Canada, Italy, and the United States. Presently distributed in North America, the Middle East, Africa, and Europe, among other regions, the “Arshmaan”, “Ujala”, “Buraq”, “Zohan”, “Wafa”,”Al Baraka”, “Rohi”, and “Karachi King” brands of the Al Noor Group of Industries enjoy international renown.

This solely illustrates the rate at which we have advanced and the extent to which we have arrived. Our business model generates value through the fulfilment of customer requirements, the development of long-lasting, mutually beneficial relationships, and the achievement of cost leadership through streamlined procurement processes. It is critical to the operation of our establishment that we provide our clientele and consumers with products that have an exceptional flavour. Through the implementation of stringent quality management procedures, we ensure that our products meet the highest quality and safety standards in the culinary industry. Al Noor Group of Industries is dedicated to upholding its status as the premier international exporter of Basmati rice and to preserving its well-established standing for exceptional quality.